Copywriting & Content Strategy
As a multi-channel marketing copywriter, I work on everything from print magazine spreads and direct mailers to product descriptions and content strategy.
Kroger Brand Direct Mailer
I oversaw the content strategy and copywriting for the entire Kroger Brand Fall 2025 direct mailer.
Product Descriptions & Coupons
Since 2022, I’ve written all new production descriptions for Kroger’s exclusive brand coupons for their print loyal customer magazine, MyMagazine. Below are a few examples from the Spring 2026 issue.
Fresh Finds
For each MyMagazine issue, I create copy for the Fresh Finds spread, which features product descriptions of new and exciting staff-favorite products.
MyMagazine Article
Spring 2026
Since 2022, I’ve brainstormed content ideas and written articles for Kroger’s loyalty magazine, MyMagazine. This includes writing short how-to articles, like this one from spring 2026, to feature articles about becoming a vegetarian grill master to cuisine from around the world.
Simple Truth Marketing Direct Mailer
A spread I wrote for the Simple Truth Winter 2026 Direct Mailer.